I am passionate about the marketing process and have focused on marketing strategies since beginning my professional career in 2005. I integrate my background in fine arts and graphic design with my expertise in marketing to generate actionable strategies and tactics for the agricultural industry. My focus is to ensure the integrity of the marketing process is maintained and used to its full potential to attain an organization’s sales, marketing, and communication goals.
At Rovensa Next, a global manufacturer of crop protection and nutrient products for agriculture, I oversee marketing operations for North America. In 2005, I co-founded Wolf Nectar, a marketing studio specializing in multi-sensory solutions across numerous communication platforms. As an educator, I have taught graphic design courses at Fresno Pacific University for ten years. I enjoy teaching and encouraging the next generation of designers to think critically about the interplay between design and effective marketing and communication to prepare them for a career in the marketing industry.